Nowadays eCommerce is not just selling to customers. With technological advancement and ease of process & operation with it, Online business to business trade [b2b eCommerce] is an emerging trend.
In recent years B2C eCommerce has got most of media attention and limelight, B2B eCommerce is also growing simultaneously and its higher revenue generator for the organization than B2C.
B2B sellers are now recognizing the importance of customer experience & ease of operation offered by new technologies where their business customers got access to all their products, pricing, stock, product specification at the tap of their fingers.
It's also important to keep in mind that business customers are also used to with typical workflows of B2C eCommerce and therefore any solution developed for B2B customers should not heavily differ from typical B2C workflows.
In recent years B2C eCommerce has got most of media attention and limelight, B2B eCommerce is also growing simultaneously and its higher revenue generator for the organization than B2C.
B2B sellers are now recognizing the importance of customer experience & ease of operation offered by new technologies where their business customers got access to all their products, pricing, stock, product specification at the tap of their fingers.
It's also important to keep in mind that business customers are also used to with typical workflows of B2C eCommerce and therefore any solution developed for B2B customers should not heavily differ from typical B2C workflows.
What B2B customers expect?
The biggest advantage of eCommerce over traditional commerce is the amount of time it saves in the ordering process. B2B customers definitely want to take advantage of this. Here is what a B2B customer expect from an eCommerce website -
- Complete control on their purchase
- Ability to check stock availability
- Access to updated real-time pricing
- Easy process of placing orders that allows them to put multiple items in the order in desired quantity
- Ability to order based on their past order history
- Flexible payment options like Purchase order, Invoice on Account along with online instant payment option
- Ability to print the invoice, delivery order and track the shipment on its way
- Email notification about the order, shipment, price change, etc
- In many cases, a B2B customer also expects the ability to get a quote of items of interest before placing the real order.
- A dedicated sales and customer service representative to handle their queries
A case study on B2B eCommerce -
The B2B eCommerce space is evolving fast.
By the various current reports, analysts have projected that global B2B eCommerce revenue will exceed $6.7 trillion by 2020.
Being an eCommerce development company we have developed solutions for many organizations worldwide to facilitate B2B eCommerce. Check out one of the case studies of such a solution we developed for a New Delhi based electronics brand BizPlus. The case study will give a good overview of what are the technical challenges, expectations from customers, expectations from a business owner along with the final solution we provided and the outcome.
Read the complete case study here - Bizpluss B2B eCommerce Case Study
Also, check a detailed case study on BigCommerce about B2B eCommerce and some successful brands already adapting the online commerce for their business.
Looking for a similar B2B eCommerce solution for your brand? You can contact Axis Web Art, web development and digital marketing company in India.
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